a new contender

Like many, Trader Joe’s is the main grocery store I go to. I love it because it’s generally cheap, has unique products, and is super close to where I live (a 5 minute drive).

Some of the other grocery stores I like going to but don’t go to that often include,

Whole Foods: Of course I always have a blast walking around Whole Foods, but it’s a 15 minute drive away instead of a 5 minute drive which makes a big difference in terms of convenience. But maybe this is a good thing because they’re $$$.

Costco: I only buy a few things from here mainly because I don’t have a huge # of people to feed so most of their products are too much for me. Plus, they’re a 15 minute drive away instead of a 5 minute drive so I just don’t find myself going here too often.

Safeway: I usually go here for things I can’t find at Trader Joe’s, such as dried milk. Or when I’m having a random hankering for Haagen-Dazs at midnight (because they’re open 24 hours)

Asian Supermarkets: I love Asian supermarkets because often they can be cheaper, and they sell things I can’t get at other supermarkets. For example, king oyster mushrooms, a certain sweet potato, and zucchini squash that is not as skinny as the ones they sell at other supermarkets.



But watch out, because there’s a new grocery store in town and I think I’m in love!

Up here in Northern California, Fresh & Easy Markets are just starting to pop up here and there. I was incredibly happy to find out that one was opening up really close to my house, even closer than Trader Joe’s! I’ve been to Fresh & Easy once in LA, but it was in a rush so, not really.

Anyway, I think the biggest thing is that there is another option for me to buy my groceries. Some of their products are cheaper than Trader Joe’s and some of Trader Joe’s are cheaper than Fresh & Easy’s. I guess that’s what it means to be a competitor! :) Fresh & Easy does seem to sell more things in general than Trader Joe’s though.

Here’s what I bought on my first trip there! (I’ll be comparing prices with Trader Joe’s in parenthesis)

I’m still on a quest to find the best soymilk, so I immediately picked up their vanilla soymilk (Trader Joe’s is a little bit cheaper). It was good, but still not quite what I’m looking for. And of course, butter (Fresh & Easy’s is a little bit cheaper).



2 for $3! (Fresh & Easy is a little bit cheaper, but then the bag is a little bit smaller too)



I got suuper excited when I saw this. This whole bunch of cilantro for 98 cents! Trader Joe’s cilantro bunch is tiiiny and I think it’s also a few bucks. Trader Joe’s is organic, but I’m okay with my cilantro not being organic. I’m obsessed with cilantro. I can have a salad made entirely out of cilantro, and I would if it weren’t so expensive!

When I was in Southern California one time, I went to a Subway where they had CILANTRO as an option for a topping. They also had Tapatio sauce. BEST. SUBWAY. SANDWICH. EVER. I’m topping all my sandwiches with this cilantro. Heck, I’m topping everything with this cilantro!



KEY LIMES! for 98 cents too! Awesome. I bought 2 of these bad bunches. :)



Because we love it.



Because we love it. AND Fresh & Easy’s Blue Moon 6-pack is the cheapest I’ve found (not including sales) – $6.99! Even Trader Joe’s sells it for $7.99.



I’ve been to Fresh & Easy a grand total of 3 times in 2 days. Fine, one time was to get oranges for the Blue Moons and the other time was an equally important trip (you’ll see on my next post), but in Jeff’s words, “you’ve betrayed Trader Joe’s.”

Don’t worry Trader Joe’s, I’ll be back!

What’s your #1 grocery store?

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7 Comments to “a new contender”

  1. We don’t have a Trader Joe’s where I live, but we do have a Whole Foods and that’s where we shop. Whole Foods also has a huge beer selection, and they have a wine shop too, as well as other spirits. It’s the only place I can find local wine, and the local wine we buy (organic) is the best wine I’ve ever tasted. It’s an awesome blackberry wine. Yummmm! :)

  2. Such great eats! Those limes are GORGEOUS! I haven’t seen such beautiful limes in years.

    My favorite grocery store…well, we don’t have many good ones here. There is a big store called Lulu Hypermarket that is starting to get a great selection of organic products, like breads, rice, canned salmon/tuna/sardines, and even a small selection of organic produce.

    Just a few months ago, across the causeway in Bahrain, an entire store in the mall opened that is filled with only organic foods!! SO AMAZING! They have organic meats, eggs, produce, body care products, etc. I seriously teared up the first time I walked in. So, obviously, I go there whenever I can.

  3. My favorite grocery store is Draeger’s but it is too expensive to shop there often.

  4. A fresh and easy just opened up about a half an hour away from me. I wasn’t sure what it was going to be like…whole foods? trader joes? or something in between. After reading your post now I know! I think I will have to make a trip there to try it out sometime soon.

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